The label SAIRA SHAKIRA, a duo by Saira Faisal and Shakira Usman, is a leading clothing brand that offers Bridal, Formal and Luxury Pret. Saira Faisal & Shakira Usman, both graduates and distinction holders from the prestigious Pakistan Institute of Fashion Design, Class of 2003 are the principal designers for this label. Both have accumulated a decade of experience in this industry. Along with teaching at the PIFD for two years, Saira Faisal has had the privilege of working with the leading Fashion designers, Photographers and Fashion Divas of the industry. Likewise, Shakira Usman having taught at the PIFD's senior classes, is known for her intricate detailing in her sketches and fashion drawings. Both the fashion designers have already been working together since 2005 till they officially launched their brand "SAIRA*SHAKIRA" in 2011 with the opening of their studio in model town Lahore.
They officially started their label because no one was designing the sort of clothes that they themselves wanted to wear. Their label Saira Shakira soon became a word of mouth phenomenon in Lahore. The brand offers sleek cuts and contemporary designs. The label is known for its slimming silhouettes and elegant detailing. They create texture in their ensembles by juxtaposing different fabrics and by using built up embroideries. The Saira Shakira brand is known for their use of cutworks, lace and unusual cuts. That is the SAIRA SHAKIRA signature. A signature outfit by the duo is a fusion of eat with west. Their outfits have a modern sensibility. This contemporary twist on eastern wear is part of the appeal of the label.
Shakira Usman and Saira Faisal graduated with distinction from the prestigious Pakistan School of Fashion Design. The label SAIRA*SHAKIRA launched in 2011, created because the two friends felt a lack in the Pakistani market for the kind of clothes they wanted to wear themselves - traditional yet trendy and individualistic. Since then, the young brand has been a regular fixture at the Pakistan Fashion Design Council's (PFDC) bi-annual fashion weeks, warning rave reviews for its ability to mix edgy and alternative elements into designs that reflect a keen understanding of indigenous craft and technique.
Saira*Shakira was one of the seven designers chosen by the international crystal giant Swarovski to be the part of its collaborative showcase with PFDC in 2015, to highlight the best of Pakistani haute couture. One of the designs from the show was later displayed at the "Sparkling Couture" exhibition held in Dubai in November 2015 to celebrate Swarovski's 120th anniversary featuring the works of 40 designers from the Middle East and South Asia.
Originally working out of a small studio space, the label's increasing popularity has led to its explosion. It recently launched its own flagship store in Lahore, where its ready-to-wear and haute couture lines are available to a growing clientele. The designer duo aims to make its distinctive design philosophy - focusing primarily of sophisticated cuts and experimental silhouettes - available across Pakistan and the region, hence further expansion is on the cards in the next few years.